Wine by Brad

wine by brad is a fresh and funky wine producer from the Margaret River region of Western Australia.

It is the result of a couple of influential winemakers and shadowy ruffians deciding that there was some fun to be had by putting together some pretty neat parcels of fruit from the region, creating their own label, releasing it with minimal fuss, and then remaining anonymous until the dust settles.

brad is our public face. He's the guy who makes all the decisions. He embodies the grower, maker and marketer, and he enjoys a drop too. There's a little bit of brad inhabiting all of us to some degree. Some say he is a mythical figure but we dispute this vehemently! He is the guy we have chosen to represent every aspect of our wine. This wine is brad.

As best as possible these wines are made to convey Margaret River regionality: a true expression of the varieties and the styles that say Margaret River. Buy hey, above all else we think these wines provide excellent drinkability for your money in an increasingly crowded world of wine.

Among the shadowy figures referred to earlier there is one identity that we can safely reveal.

Local guy Brad Wehr has been appointed CEB (Chief Executive Brad). He has been involved in the wine industry in Margaret River since 1989 when he jumped the fence at the annual Leeuwin Estate concert to catch a blinding Ray Charles performance.

With a CV that includes some of the legends of Margaret River (Leeuwin Estate, Xanadu) he was a natural to deal with the day-to-day driving of the wine by brad bus. And he was the only guy called Brad that wanted the job.